LEAD CAPTURE FORMS
Lead capture forms that write straight to your CRM
Build the form, embed it, and submissions become leads immediately — with no integration in the middle to break.
Submission to lead, with nothing in between
A form submission creates the lead directly. No form vendor, no automation-tool step forwarding data, and no 3 a.m. failure where a webhook quietly stops and you find out a week of enquiries went nowhere.
Fields that map to your fields
Point form fields at real CRM fields, including your custom ones, so what the prospect types arrives structured and filterable — not pasted into a notes blob somebody has to re-key later.
Embed it where the traffic is
Drop the form on your website, a landing page, or share it as a link. The enquiry arrives with its source attached, so you can tell which page actually produces pipeline.
Respond while they're still interested
New leads appear immediately and, on Enterprise, can trigger a workflow — assign an owner, create a follow-up task, send an acknowledgement. Speed to first response is the most reliable lever on inbound conversion there is.
WORKS WITH
Automations
When this happens, check that, then do these things — built visually, and not metered by the month.
Contacts & companies
One record per person and per company, with every call, email, note, and deal attached to it — so nobody has to ask what happened with this account.
Email campaigns
Send a campaign to a segment of the contacts you already have, and see the replies land on their records.
Questions about lead capture forms
Do I need a separate form tool?
No — that's the point. Forms are included from Professional up, so the form subscription and the automation step that used to carry data into the CRM both come off the stack.
Can form fields write to custom fields?
Yes. Map each form field to the CRM field it belongs in, including custom fields, so submissions arrive structured and immediately filterable.
What happens when someone submits?
A lead is created in the CRM straight away with its source attached. On Enterprise you can trigger a workflow on that event to assign an owner, create a task, or send an acknowledgement automatically.
We're building the CRM that does more and costs less
If your stack feels like five subscriptions duct-taped together, start your free trial
