CALLING
A CRM with built-in calling, at carrier cost
Click to call from any record, with the call logged and recorded automatically — on your own Twilio number, at your own carrier rates.
There are two ways a CRM can sell you calling. The common one is to resell you minutes: the vendor buys telephony wholesale, marks it up, and sells it back as credits that expire, run out mid-month, and appear on your invoice as a number you can't reconcile against anything. The other is to let you connect your own carrier account and stay out of the way.
Beige does the second. You bring a Twilio account and number; we provide the click-to-call, the automatic logging, the recordings, and the inbound flow builder. Twilio bills you directly at their published rates, and every charge is auditable in a console we have no involvement in.
This matters more than it sounds. Metered credits change rep behaviour in ways nobody intends — people ration calls near the end of a billing period, or stop using click-to-call and dial from a mobile, which quietly removes the logging that made the CRM worth having.
At a glance
Calling on every plan
Click-to-call, automatic logging, and recordings are included from Starter up. Only the inbound IVR builder sits higher, and the page says so plainly.
Call logs as their own workspace
Every call also lands in a dedicated call-logs view, so a manager can review the day's activity across the team without opening records one at a time.
Call from wherever the work is
Click-to-call from a contact, a company, a lead, or a deal without copying a number into a handset or a second app. The context you were looking at stays on screen while the call connects.
Recordings for coaching, not surveillance
Recordings sit on the record where the deal review already happens, so a manager coaching a rep can hear the actual call instead of relying on a summary. Handle consent and retention according to the rules in the markets you sell into.
What bring-your-own-Twilio actually means for the bill
When telephony is resold as credits, the price per minute is set by the vendor and bundled into a plan, so you cannot see what you're paying for a call or compare it against anything. When you own the carrier relationship, you pay published rates, you can negotiate volume pricing directly once you're large enough, and your telephony cost stops being a line item you simply accept.
It also means your number is yours. If you ever leave, you keep it — porting a number away from a reseller is a support ticket and a waiting period; keeping a number that was always in your own account is nothing at all.
- Pay Twilio's carrier rates directly, with per-call charges visible in your own Twilio console
- No credits to top up, nothing that expires at the end of a billing cycle
- Your number stays in your account, so switching CRM never means renegotiating your phone number
- Calling features — click-to-call, logging, recordings — are included on every plan, including Starter
Logging that doesn't depend on anyone remembering
Call logging is the single most-skipped CRM task, and it's skipped hardest on the days that matter most — the busy ones. A rep who has made eleven calls before lunch is not going back to write eleven summaries, and the CRM ends up recording the quiet weeks accurately and the busy weeks not at all.
Calls placed through the connected number attach themselves to the contact and the deal with duration, direction, outcome, and recording. The rep does nothing. The history stays true on Friday afternoon, which is exactly when a manually-maintained history stops being true.
Inbound calls are usually invisible — they don't have to be
In most small-team setups, outbound is tracked and inbound simply happens. Someone calls the main number, whoever is free answers, and unless they choose to write it down there is no record that the conversation occurred. Half your phone relationship with customers never reaches the CRM.
On Enterprise, the IVR builder turns inbound into structured data: a greeting, a menu, routing rules to the right rep or team, voicemail after hours — and a logged, matched record of the call with the path the caller took through the menu. Inbound stops being a blind spot and starts being something you can actually staff against.
One practical note we'd rather state than bury: call recording consent rules differ by country and, in some places, by state. Configure recording to match the markets you sell into, and treat retention as a policy decision rather than a default.
WORKS WITH
IVR flows
Design what happens when someone calls your number — greeting, menu, routing, voicemail — without a separate telephony platform.
Contacts & companies
One record per person and per company, with every call, email, note, and deal attached to it — so nobody has to ask what happened with this account.
Deals
Every deal carries its value, stage, owner, close date, and complete history — so a review is a reading, not a negotiation.
Questions about calling
Do I need a Twilio account?
Yes — calling runs on your own Twilio account and number. That's deliberate: you buy minutes at carrier rates rather than reseller rates, and your telephony bill is auditable in a console we don't sit between you and.
Is calling included in the plan price?
The calling features are included — click-to-call, automatic logging, and recordings on every plan. The per-minute and per-number charges are billed by Twilio directly, at their rates.
Are calls recorded automatically?
Recording is available on calls placed through the connected number, and recordings attach to the record. Consent requirements differ by country and state, so configure recording to match the rules where your customers are.
What does calling actually cost?
Whatever Twilio charges you for the minutes and numbers, at their published rates, billed by them. There is no per-minute markup from us and no calling surcharge on the plan price — the calling features are part of what you already pay for the seat.
Can I keep my existing business number?
Yes — port it into your Twilio account and connect that account to Beige. Because the number lives in your account rather than ours, you keep it regardless of what happens to your CRM subscription later.
Do I need the Enterprise plan to make calls?
No. Click-to-call, automatic logging, and recordings are on every plan. Enterprise adds the IVR builder for inbound call flows — menus, routing, and voicemail — which is a different job from placing outbound calls.
We're building the CRM that does more and costs less
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